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Sustainability ccmi
VALUES: SUSTAINABILITY AND RESPONSIBILITY

Like any other human activity the production and use of cashmere and wool are often questioned about sustainability. The concept itself is debated and before we ask what is, or is not, sustainable, there are arguments about the definition of sustainability and different perspectives of what should or shouldn’t be included in the concept.

Some restrict the concept of sustainability only to the environment and animal welfare, others only consider the economical or financial side and forget other important aspects like social matters. A wider and balanced definition states that sustainability is the ability to continue a behavior or maintain a process indefinitely and this includes all aspects: environmental, animal, social and economic.

The Cashmere and Camel Hair Manufacturers Institute was founded to protect the consumers, serious manufacturers and retailers from frauds on cashmere. Whatever is the academic definition of sustainability our history demonstrates the integrity of the values shared by the CCMI members in both of our councils: Cashmere and Superfine Wool.

The proper and transparent labeling of products made of cashmere or fine wool protects the right of consumers to buy quality products at the price of their true value. The CCMI has always acted to counter frauds, and tried to warn consumers on disingenuous "great deals" and over discounted products, which may be promoted on the basis of sustainability but are in fact inferior in integrity and performance.



Low and lower prices are often possible only by compressing legitimate margins in all phases of the supply chain, from breeders to consumers. The increase of cashmere production and reduction of prices will decrease the perception among consumers of cashmere and fine wool that they are premium fibers for high quality and luxury goods. Furthermore inflation pushes all industry to focus only on volumes which can create an imbalance and increase the pressure on environment.

Among the members of the CCMI, there are big multinational groups and smaller family owned companies with great tradition and unmatched craftsmanship. Most have decades, if not over a century, of history that is the best demonstration of social sustainability of the communities in which they operate. Some of our members are also investing directly into initiatives to reconstruct an economy and support local communities in places where war has been the only realty for decades.

All members are committed to quality products made through the best practices with the highest standard in environmental protection, against cruelty and abuse of all animal; furthermore, they invest to improve their processes further year after year.

These are the CCMI's values. Our institute and its members are committed to pursue and improve them in the future as they have done for generations.


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